- Press Club |
Design your own handbag – is that not the wish of every woman? Actress, Sarah Rafferty, known for her role in the US series “Suits“, has had this dream come true with Marc Cain. The stylish “True Bag” will be available to buy online for 48 hours exclusively during the Fashion Week Berlin in January during a See-Now-Buy-Now campaign. The actual delivery date has been planned for the beginning of July 2019.
Sarah Rafferty is expected to attend as a VIP guest at the Marc Cain Fashion Show in January and will carry the “True Bag” on the Red Carpet there. Customers will then have the opportunity to shop the bag for 48 hours online at www.marc-cain.com. This is the very first See-Now-Buy-Now campaign for Marc Cain.
True to her role in the US hit series, Sarah Rafferty wishes to provide clarity. This is not only mirrored in the clean design of the piece but also in its name – this is the “True Bag“. Available in three different colour shades (black, aubergine and almond), it is produced with 100% calf leather and “Made in Italy“, the bag is partly embossed and partly smooth. It further features a short and longer strap enabling it be styled as a practical shoulder bag and as an elegant handbag.
“Sarah and Marc Cain are a super match! We’ve been working with her for a while now and are delighted that we have been able to win Sarah for this cooperation“, explains Katja Konradi, Managing Director Design & Brand.