For over 30 years, G-Star RAW has pushed the boundaries of denim design, changing an industry obsessed with the past by manifesting its own vision of the future.

All individuals who want to leave a lasting impact, make a positive difference, and inspire others along the way, are invited to join us on the journey as we create the next 30 years of history.

G-Star RAW’s ambition is to be recognized as the leading denim company that creates tomorrow’s classics. It’s our mission to inspire people to be game-changers by being one ourselves.

G-Star has three core values that capture our philosophy today; RAW: Real, honest and authentic. To be RAW is to be unpretentious, but also seductive and rebellious. Both inside and outside the company, we value diversity and applaud an original point of view.

Empathic: We are the curious company with a genuine interest in individuals. We want to be empathic to people’s needs: our consumers, our employees and everyone who works in our supply chain. We are highly considerate to the footprint we leave on this planet.

Design-Led: We are the creative, design-driven company that puts quality first and strives balance aesthetics and functionality. We design with the future in mind: directional, durable and sustainable.

G-Star has become a fixture of the denim market. Occupying 22 offices around the globe, with over 6000 points of sale in more than 60 countries, the brand maintains an international appeal. Across every location and area of the business, innovation is the common goal.

Based from our headquarters in Amsterdam are the Marketing, Design and Styling, Merchandising, Logistics, Retail, Interiors, IT, Purchasing, and Finance departments. Sales are coordinated through a network of international offices across Europe, Asia, Australia and the United States.


WORKING AT G-STAR

G-Star is a place where your passion for all things Denim becomes a career.

It’s a place of collaboration, inspiration, and innovation. Working alongside like-minded people, feeding off one another’s energy and drive.

It’s a place to express and grow your specialisation, in a dynamic environment that values proactivity and innovation. A ‘Dutch’ approach to communication encourages openness and clarity within our relatively flat organisation.

It’s a place where the level of responsibility is equal to the level of fun. Hands on to get things done, we strive to make the impossible possible.

At G-Star, every day is another opportunity to push the boundaries of denim.

„Sustainability is a condition for doing business at G-Star and a process of continuous improvement“

G-Star is focused on the innovation of denim. When we design, we design for the future; not only in how our products look, but also the wider impact they have. If we still want to be here as a denim brand in 20, 50 or even 100 years from now, it is crucial for us to think innovatively about the impact we have on people and the planet.

For G-Star, this means future-proofing denim by investing in sustainable innovation and incorporating it in everything we do. We focus on a circular approach to how denim is made and used by our customer to create tomorrow's classics: quality denim of the future with respect for people & planet in a transparent manner.