Assistant Store Manager (m/f/d)

THE HISTORY AND VISION OF Onitsuka Tiger

Onitsuka Tiger was founded in 1949 as a trailblazing sports footwear brand. After decades of innovation and reinvention, the brand transformed in 2002 into a fashion‑led label rooted in heritage, craftsmanship, and contemporary design.

Today, Onitsuka Tiger is evolving into a premium fashion house, where luxury is expressed through artisanal quality, cultural storytelling, and an elevated client experience.

Be part of a brand that celebrates creativity, craftsmanship, and modern elegance.

ROLE OVERVIEW

As an Assistant Store Manager, you are a key leader within the Store and the Store Manager’s strategic partner. You drive operational excellence, team development, and client experience performance, ensuring the store consistently reflects the Onitsuka Tiger premium world.

You act as a role model on the shopfloor, guide the team with confidence, support commercial decision-making, and help cultivate a culture of high performance, inclusivity, and passion for fashion. You play an essential role in coaching talent, translating commercial insights into action, and maintaining exceptional service and presentation standards.

Your leadership helps secure the store’s commercial results, team engagement, and client loyalty.
In addition to your store responsibilities, you may also be involved in supporting exclusive marketing events and brand activations, acting as a Brand Ambassador and delivering a memorable, immersive client experience.

DUTIES AND RESPONSIBILITIES

CLIENT EXPERIENCE & SALES EXCELLENCE

• Deliver and ensure the team provides a premium, personalised client journey, rooted in storytelling, product expertise, and warm Japanese hospitality.
• Demonstrate deep knowledge of collections, craftsmanship, heritage, and styling to elevate the service experience.
• Support the team in managing complex client situations, ensuring timely, elegant resolutions.
• Lead by example in achieving individual and store KPIs, actively supporting commercial performance through coaching and on‑floor leadership.
• Represent the brand externally, identifying opportunities to grow client traffic and strengthen the store’s local community presence.

TEAM LEADERSHIP, DEVELOPMENT & CULTURE

• Inspire, mentor, and motivate the team to achieve excellence, fostering a collaborative and positive culture.
• Play a central role in onboarding new starters, ensuring a smooth integration into brand values, standards, and procedures.
• Provide continuous feedback, support performance evaluations and 1:1 meetings, and identify development opportunities.
• Support the Store Manager in building succession plans and maintaining strong team engagement indicators.
• Lead investigation and disciplinary meetings ensuring compliance across all processes.
• Promote diversity, inclusion, and respectful communication across the team.

COMMERCIAL AND BUSINESS MANAGEMENT

• Analyse store KPIs daily and weekly, identifying opportunities, reacting to trends, and supporting the team in achieving targets.
• Use commercial reports to manage product performance, stock rotation, and visual priorities.
• Monitor competitor activity and market trends, providing insights to the Store Manager and commercial team.
• Support planning and execution of in‑store activations, events, and seasonal commercial initiatives.

VISUAL MERCHANDISING & STORE PRESENTATION

• Ensure that all VM guidelines and premium presentation standards are executed consistently.
• Oversee floor zoning, product display, sizing checks, and visual storytelling to optimise the client experience.
• Support the Store Manager during weekly and seasonal visual updates.

OPERATIONS, STOCK MANAGEMENT & COMPLIANCE

• Oversee daily operational routines, ensuring accuracy, efficiency, and compliance with all procedures.
• Supervise till operations and cash‑handling standards.
• Support deliveries, stock handling, stockroom organisation, inventories, and loss‑prevention processes.
• Ensure adherence to grooming, uniform standards, and back‑of‑house excellence.
• Guarantee a safe working environment by enforcing Health & Safety regulations and best practices.

HR & ADMINISTRATIVE LEADERSHIP

• Support workforce planning: scheduling, holidays, shift distribution, and task allocation aligned with business needs and labour regulations.
• Monitor HR KPIs such as absenteeism and retention, proposing solutions through training, coaching, and communication strategies.
• Contribute to employee wellbeing initiatives and team engagement activities.

REQUIRED SKILLS AND QUALIFICATIONS

• Previous experience in a supervisory or assistant management role, ideally in premium or luxury retail.
• Strong leadership capability with the ability to influence, motivate, and develop a diverse team.
• Excellent communication, interpersonal, and customer service skills.
• High emotional intelligence with mature, confident decision‑making.
• Strong passion for fashion, styling, and market trends.
• Commercially minded with strong numeracy and analytical skills.
• Ability to work effectively under pressure while maintaining premium standards.
• Knowledge of POS systems, retail operations, and store procedures.
• High flexibility and adaptability in a dynamic retail environment.
• Fluency in English; additional languages are an advantage.

ONITSUKA TIGER OFFERS YOU

A premium working environment focused on your growth and wellbeing:

• Career development and leadership pathways.
• Tailored on‑the‑job learning and coaching.
• Access to Calm, Runkeeper Go™, and OpenUp wellbeing platforms.
• 50% employee discount on Onitsuka Tiger & ASICS products.

JOIN US

Lead the future of a brand where tradition meets innovation, where excellence is celebrated, and where your leadership elevates the entire boutique experience.

Become an Assistant Store Manager at Onitsuka Tiger and help shape our premium retail universe.