Country Marketing Manager DACH, The North Face

Munich, Germany

The North Face EMEA is looking for an exceptional Country Marketing Manager for the DACH region to join our Marketing Department based in Munich, Germany.
The North Face was built on a love for the outdoors and the desire to enable all types of exploration, for all people, from their backyards to the Himalayas. Over the last 50 years we've lived by our "true north," the belief that exploration has the power to change us, to challenge us and to help us see the world from new perspectives.
We pledge to empower exploration, protect the places where we live, play, and operate and evolve the way we make our products by improving our environmental performance and social responsibility in the supply chain.
Let's Talk about the Role
The Country Marketing Manager is responsible to contribute to the overall regional The North Face success, working in close partnership with Sr. Countries Marketing Manager, HQ marketing team and local sales organization to develop and deliver the best-in-class country marketing plans aligned to the overall EMEA strategy. This role requires an excellent knowledge of the German, Austrian and Swiss outdoor, sporting goods and wholesale landscape, excellent communication skills and a proven track record in building and executing holistic marketing plans.
How You Will Make a Difference

Develop, plan and lead the country GTM marketing road map delivering an omnichannel country plan to ensure local relevancy and increase brand power.
Partner with HQ (brand and comms team) to provide local expertise, support the overall marketing strategy to ensure local relevancy and consistency as well as the right tone of voice for the country.
Deliver brand excellence by ensuring alignment across all consumer touch points.
Drive Undisputed Innovation Outdoor credibility and purpose working closely with HQ and local agencies to build a strong network in Media, PR, athletes, and explorer team.
Lead sports and cultural relevant project within the country as well as ensure support HQ managed event making sure the execution is flawless and right local attendees is ensured.
Partner with regional sales team to develop, plan and execute with excellence the DACH Go-To-Market plan to fulfil regional and local WHS accounts needs.
Increase brand visibility and share within the regional most focused WHS partners by creating and executing best-in-class campaigns both online and offline.
Manage and own the country marketing budget to maximise ROI and achieve financial plans ensuring monthly connectivity with the Marketing Ops/Finance team for budget alignment.
Manage and own country reports in order to track progress, results and key learnings.

Skills for Success

Be an experienced professional, a self-starter, who proactively pursues action when opportunities present themselves.
Have proven experience (5+ years) in marketing in a major sports/outdoor brand or FMCG.
Have a deep knowledge and understanding of the European outdoor industry (with a specific focus on the DACH region), consumer, and values.
Have the ability to influence key decisions through quantitative and qualitative data that helps drive decisions with excellent verbal, written and visual communication skills.
Creative thinking, combining out-of-the-box mindset and ability to question the status quo.
Experience in partnering with multiple stakeholders to define business needs, consumer needs and develop holistic country marketing plans.
Have skills in crafting and executing demand creation plans and frequently measuring execution and ROI.
Highly motivated, goal oriented and driven individual who can successfully manage multiple projects with competing deadlines and "get stuff done" across various projects.

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It's the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com
What's in it For You
We're in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That's why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we're the total package.

A supportive feedback-based culture where respect and integrity guide us in what we do
An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
Be part of an iconic lifestyle brand in a multi brand, multi countries organization
A 50% employee discount on all VF brands

Free to Be, Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

If you like what you have read and want to join our team then we would like to hear from you!

The North Face, a VF Company

Country Marketing Manager DACH, The North Face