Lacoste chaussures launches Lacoste essential design

For spring/summer 2012 Lacoste unveils a new collection of

men’s footwear called Lacoste Essential Design (LED). This new range fuses the authentic brand essence of Lacoste with the simplicity and purity of design to create a considered collection of timeless new footwear. Pierre Garnier, Global Creative Vice President for Lacoste Chaussures describes the concept behind LED as ‘special, unique, but really classic –classic design by definition is timeless and most of the time very simple, it is the function that creates the form and not the form carrying the function and in LED we have created wardrobe classics that deliver on all the elements of great design’.

Inspired by the hallmarks of great design and by the classic styles of Eames, Jacobsen, Charlotte Perriand and Le Corbusier amongst others have been important influences on the design team. The range features, tennis, golf and yachting inspired shoes delivering wardrobe classics well done, without compromise. Attention to detail in the leathers, the features and the hand stitching deliver something considered and special.

Featuring more formal shoes such as the Bradford Boat Shoe to the more sneaker based Hawtin provide those who appreciate quality and design with their wardrobe essentials.

The LED approach marks the difference between something quite ordinary and something quite special - achieved when all elements work in unison, when quality and taste are not compromised. The outcome is simple, timeless and classic, the outcome is Lacoste Essential Design.