Calzados Pitillos, from Arnedo to Europe

From Arnedo, a small town in La Rioja, Spain, that is also the capital of footwear, Calzados Pitillos, a family business with more than 40 years of history, has managed to become an emblem of footwear made in Spain being faithful to its hallmarks: comfort and quality.

With the generational change in the management of the company as inspiration and the impulse of a new stage after the pandemic, Calzados Pitillos has set its sights on its export plan for Europe. For this medium-term project, the company has opted to incorporate new profiles into its team, including an Export Manager with extensive experience in the retail sector.

Video: Calzados Pitillos

With the value of made in Spain footwear and the security of offering a quality product that perfectly combines comfort and design, Calzados Pitillos is in a privileged place for its international expansion. The endorsement of its consolidated image in the Spanish market is an advantage when embarking on this business path. In this line, the key point of the plan is to once again focus on European markets, reinforcing its presence in those where the brand is already present and starting to establish itself in those markets where it has not yet begun. True to the brand's convictions of a firm and serene step, plans for international countries will remain on the back burner for the medium and long term.

Calzados Pitillos currently operates in 20 countries with more than 1,000 points of sale, and the company's goal is to develop a customer portfolio that will reach 30 countries and increase its points of sale by 50%, thus reaching a presence in 2,000 multi-brand stores. To achieve this goal, the brand will strengthen its presence in current markets and increase its presence in European countries, with an emphasis on Italy, Ireland, France, Belgium and Poland.

In its collections, Calzados Pitillos is committed to development and innovation. Its new seasonal proposals include new soles and heels for its 2022-2023 winter collection, especially in the sneakers line. In its relentless improvement of comfort, essential DNA of the brand, the renewal of shoe lasts is incorporated. Some of these lasts are also more in line with next season's trends.

Its classic lines, Confort and Oxford, also have new features. Confort opts for leather combinations with fantasies and Oxford presents traditional boots with laces and the incorporation of Chelsea boots and Wallabi moccasins.

As for color, in addition to the classic colors of its catalog and so characteristic of the brand, Calzados Pitillos adds cream, white, mustard and khaki colors to its collection, with laminated touches.

Video: Calzados Pitillos

Special mention should be made of its collection of urban sneakers, Dynamic Foam, which includes an ankle boot and models with a waterproof coating.

Calzados Pitillos, one of the most iconic brands in the Spanish footwear sector, is committed to placing value on quality and local production by expanding its area of operation to the entire European territory, thus committing to sustainability in the production processes and product traceability.